Job Description

Position Summary The Paid Search Manager will lead the development and execution of paid search marketing strategies across key online retail platforms, including Amazon and Walmart. This role is responsible for building and managing a high-performing paid search team, optimizing campaign operations, and driving results that align with business priorities. The ideal candidate will have a proven expertise in developing successful Amazon and Walmart paid search campaigns and a track record of implementing innovative solutions, leveraging data to inform decisions, and fostering cross-functional collaboration to maximize marketing effectiveness and ROI. Roles and Responsibilities Develop and own the paid marketing strategy across Amazon, Walmart, and other marketplaces Drive customer acquisition, retention, and revenue growth through profitable investment in paid channels (search, display, DSP, affiliates, etc.) while staying within profitability guardrails Oversee agency relationships for paid media and SEO—holding partners accountable to performance metrics and ensuring strategic alignment. Analyze campaign performance, attribution models, and channel ROI to guide budget allocation and in-quarter optimizations. Team & Operations Leadership: Develop and implement norms for effective collaboration within the cross-functional team including product designers, category managers, and channel leads. Coordinate closely with logistics stakeholders to ensure marketing spend is aligned with priority inventory and business needs. Build and maintain reporting dashboards to share performance insights and inform decision-making at the executive level. Paid Search Optimization: Overhaul and optimize campaign taxonomy to support individual SKU-level campaigns. Determine breakeven ROAS (Return on Ad Spend) for each ASIN (Amazon Standard Identification Number). Design and launch tests to improve paid search activities and make adjustments to marketing strategy to act on insights from tests Scaling & Investment: Plan and execute tests for increased paid media investment to assess impact on revenue and ROAS. Develop a scaling strategy that includes SKU prioritization for maximum impact Minimum Qualifications 5-7+ years of experience in paid search marketing, with hands-on experience managing campaigns on Amazon, Walmart, or similar retail platforms. Demonstrated ability to build and lead teams in a digital marketing environment. Strong analytical skills with experience optimizing large-scale PPC (Pay-Per-Click) campaigns and budget management. Advanced knowledge of campaign taxonomy, keyword strategies (including negative keywords), and ROI analysis. Proven experience designing and executing structured marketing tests to inform spend and strategy. Excellent communication and cross-functional collaboration skills. #J-18808-Ljbffr Mad Engine

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