Job Description

Job Description

Job Description

Go-To-Market Associate, The B2B Institute

Overview:

• We are the world’s largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills, and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.
• We trust each other to do our best work where it works best for us and our teams. This role offers both hybrid and remote work options. This means you can work from home and commute to a company office, depending on what's best for you and when it is important for your team to be together, or you can work remotely from most locations within the country listed for this role.
• We are looking for a B2B Institute GTM Associate to join our team.
• The B2B Institute is an influential global think tank funded by LinkedIn Marketing Solutions to advance the innovation agenda of the B2B industry. We challenge conventional wisdom with contrarian perspectives that unlock the power of marketing as a strategic growth driver for businesses.
• Location : NYC (hybrid - 2+days/week, Tues required)
• Work Schedule : Full Time

Responsibilities:

• Execute established social media strategy with 2x weekly LinkedIn posting schedule to maintain brand presence and engagement
• Coordinate with external agencies (Brands2Life, Born Design) to ensure timely content creation, review, and optimization
• Manage daily community engagement including response protocols and relationship building across B2B Institute channels
• Support major research launch campaigns
• Transform research insights into social-friendly formats and develop launch-specific content calendars
• Track engagement metrics, reach, and performance across all social channels with monthly reporting
• Maintain content variety across formats (static, video, carousel, articles) using Sprinklr platform
• Coordinate campaign operations across paid, owned, and earned channels
• Ensure brand voice consistency and quality standards across all content
• Document processes and prepare comprehensive handoff materials for returning team member

Basic Qualifications:

• BA/BS degree in marketing, communications, or related field
• 2-5+ years of experience managing B2B social media accounts, preferably with LinkedIn focus
• 2+ years of experience with social media management platforms (Sprinklr preferred, training provided)
• 2+ years of demonstrated experience growing engagement and reach on professional platforms

Preferred Qualifications:

• Experience in B2B marketing or thought leadership content
• Research publication or thought leadership promotion background
• Professional services or consulting industry familiarity
• Video content coordination and optimization experience
• Advanced LinkedIn analytics and optimization techniques
• Agency coordination experience with established vendor management protocols
• Content calendar management and multi-format content creation
• Digital marketing campaign execution across multiple channels
• Analytics and performance measurement with ability to optimize based on data
• Project management capabilities with attention to deadline management
• Excellent written communication skills with demonstrated copywriting ability
• Experience working with external agencies and managing vendor relationships
• Community management experience for technical fields

Suggested Skills :

• Social Media Management
• Campaign Operations
• Vendor Coordination
• Content Creation
• Analytics & Performance Measurement
• Project Management
• Copywriting
• Agency Management

Compensation:

• $62.48 - $80.17/hr. (W2/Non-Exempt)

Req# 16017

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